Towards Contextualized Web Searches

Adriana S. VivacquaJano Moreira de Souza

This paper presents a collaborative project currently under discussion with a French partner, building on a prior successful experience with another French institution. We address the explosion of internet resources and ensuing information overload, which makes it hard for individuals to find relevant information. We believe in a move towards a more personalized web experience, and start by focusing on the search activity: searches are hardly ever done in a vacuum (there is an underlying activity) and should be contextualized with other actions the user is taking. In this project, we plan to develop techniques for personalized search, using models developed by French and Brazilian parties and creating new ones.

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