O Poder das Mídias Sociais Aplicadas em Iniciativas de Crowdfunding no Brasil

Fernanda Bruno dos SantosAna Carolina Gama e Silva AssaifeJonice Oliveira

The collective effort made by consumers via social media in order to raise funds to make an event possible is known for crowdfunding. This paper presents a study on the subject, showing a literature review and making an analysis using data collected from a number of different crowdfunding campaigns to answer the question: How and why consumers become participants in crowdfunding initiatives?


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