Modeling Web site personalization strategies

Fabiana RuasWagner Meira Jr.Paulo AraújoFlávia Ribeiro

Personalization is a key factor for differentiating services and retaing user in sites of the World Wide Web, an environment characterized by an increasing competition among sites. On the other hand, designing and implementing an efficient personalization strategy is still a challenge, because of the complexity of the techniques used and the variety of sites and users, which are always evolving. This paper presents a functional model of personalization strategies that allows not only a simple and concise specification of those strategies, but also their simulation and validation. We demonstrate our model by specifying and estimating the effectiveness of personalization strategies applied to a electronic booksotre.

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