How to Succeed in Product Innovation

Hans Rudolf Zeller

In this paper I present and discuss the major success criteria for product innovation projects. If success is defined as commercial success in the market, then the success probability of truly innovative projects is below 30%. This means that traditional deterministic project planning concepts are useless. The paper presents a methodology on how to maximize success probability, how to stop ailed projects before major cost has accumulated and how to avoid projects with zero chances of success.

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